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Creating a beautiful website is just the beginning. Getting it optimized and discovered by search engines and shared with the world, that is SEO. Search Engine Optimization is all about increasing traffic and visibility. It’s about the details.

So What is SEO?

According to Wikipedia

Search Engine Optimization (S.E.O. or SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.


The Proof is in the Numbers

When it comes to SEO, the numbers tell everything. They reveal how a website is performing, or if it’s performing at all. By understanding a website’s stats and analytics, we can create better online experiences for our visitors.

Well engineered SEO directs visitors to a website where you can learn and engage. Great SEO does that by teaching Google, Bing, Yahoo, Ask, and other search engines about a website. In many ways, search engines are like people – the more they know about you, the more they can share.

In an increasing competitive online market, getting found by search engines is more important than ever! Creating effective Search Engine Result Pages (SERPs) is also ever more complex. There are literally dozens and dozens of steps and processes that come into play for great SEO.

Fortunately, you don’t have to take anyone’s word that they understand the intricacies of Search Engine Optimization. One of the many beautiful things about search engine optimization is that is measurable.

Powerful developer resources and tools help guide and measure the effectiveness of a website’s performance stats.