MOST

Frequently Asked Questions

QUESTIONS?

You're clearly the curious type. I like that.

If you've been through the site and still haven't found what you are looking for, the answers you seek may be found below. If not, let me know.

COMMON QUESTIONS and ANSWERS

LOGO DESIGN + BRANDING

Do You Design Logos?

Yes, I enjoy creating dynamic logos and brands. The heart of any business is recognition for their brand, which is why it is so important to establish all of that early on.

What is Branding?

Cohesiveness and consistency are imperative to success. A brand is a distinctive name, term, design, symbol or any other feature that identifies one seller's particular product or company from those of other sellers.

Why Is Branding Important?

Branding helps to identify a product and distinguish it from other products and services by creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

Can I Use My Same Logo For Everything?

For a complete brand, various versions of a logo are created in assorted formats, sizes, and colors as needed for printed collateral, the Internet, and social media, etc.

When I create a logo, I include all the variations needed for print and online, dark on light, light on dark, color, grayscale, etc. That way you look great wherever you splash your logo.

WEB DESIGN + DEVELOPMENT

Do You Design Websites?

Yes, a large part what I do is website design, working mostly in WordPress and now WebFlow.

How Was This Website Created?

The all-new VegasDesignSEO.com website was created in Webflow. and launched on June 16, 2020.

When Did You First Start Designing For The Internet?

I joke that I was there when the information highway was paved in mud. My first web project was in 1995 when my client, WebTrends, asked me to create graphics for their new website. I built and launched ADCook.com (my art site) the following year, and I have been designing online ever since.

What about SEO?

With over a half-million new websites launching each day globally, Search Engine Optimization is more important than ever. In many ways, if Google can't find you, nobody finds you. That's why I take SEO seriously as a certified SEMrush expert. With Search Engine Optimization, everything matters, and it's all about the details.

CONTENT CREATION

What Is Content Creation?

Content creation is the process of generating appealing ideas and creating written and/or visual content around those ideas, and making it accessible to your audience through blogs, videos, infographics, or other formats.

What Kind Of Content Can You Create?

I create a variety of content including creative writing, illustration, photography, digital image creation, social media content, and some video.

Do You Write Articles?

Yes, I enjoy writing articles for print and the internet, which can include books, articles, and blog posts.

How Much Content Creation Can You Help Me With?

As much as you need. You can give me an idea and I can run with it or I can develop what you have further. Great content creation can be a collaborative process as well. In short, I can do as little or as much as is needed for your project's success.

What Is Collateral Design?

Collateral design is printed materials used to provide information about your business and give it an image. This includes anything with a company's logo on it to establish a visual brand.

How Is Designing For Print Different Than The Internet?

Websites and most projects viewed on computer monitors for that matter, are created in RGB (red, green, blue) because that is how our eyes and TVs work. Typically, the image file and page sizes are relatively small for optimum speed performance.

The Internet has the advantage of possible animation and interactive benefits.

Static projects designed for printed items are usually (but not always) created for four-color (CMYK) process, although that has changed with digital printing. Regardless of the RGB vs CMYK variable, print files are almost always larger than web-friendly files and are design for a very specific purpose; business cards, promotional items, brochures, apparel and t-shirts, etc.

What Does Print-Ready Mean?

Print-ready files are files created specifically for ink on paper to the printer's specifications. Print-ready PDF files are output differently than non-print or "internet-friendly" PDF files, and are usually larger in file size, and created to output as CMYK (four-color-process).

Print-ready files often include crop marks and information that the printer needs outside the live print area.

What Applications Do You Work In and Can You Create Interactive PDFs?

I work with Adobe Creative Suite tools, mostly Photoshop, InDesign, and Illustrator, which are ideal for creating dynamic interactive PDF files with images, links, QR codes, and more.

COACHING

Do You Offer Coaching?

A variety of coaching options are offered to get you started. Visit my COACHING page for details.

What Disciplines Do You Coach?

I coach on establishing expertise, authority, and trust, as regards to your online persona, along with your brand, your website, how the world sees you, and search engine optimization. Visit my COACHING page for more information.

What Are Your Coaching Fees?

An hour of coaching can save you hundreds or even thousands of dollars in mistakes and bad choices. Currently, coaching is based on $60 for 30 minutes, $100 for one hour, and $150 for 90 minutes. Additional options are available. Click here for more information and pricing.

Brand Design SEO Coaching