Frequently Asked Questions

Yes, I enjoy creating dynamic logos and brands. The heart of any business is recognition for their brand, which is why it is so important to establish all of that early on.

Cohesiveness and consistency are imperative to success. A brand is a distinctive name, term, design, symbol or any other feature that identifies one seller's particular product or company from those of other sellers.

Branding helps to identify a product and distinguish it from other products and services by creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

For a complete brand, various versions of a logo are created in assorted formats, sizes, and colors as needed for printed collateral, the Internet, and social media, etc.

When I create a logo, I include all the variations needed for print and online, dark on light, light on dark, color, grayscale, etc. That way you look great wherever you splash your logo.

Yes, a large part what I do is website design, working mostly in WordPress and now WebFlow.

The all-new VegasDesignSEO.com website was created in Webflow. and launched on June 16, 2020.

I joke that I was there when the information highway was paved in mud. My first web project was in 1995 when my client, WebTrends, asked me to create graphics for their new website. I built and launched ADCook.com (my art site) the following year, and I have been designing online ever since.

With over a half-million new websites launching each day globally, Search Engine Optimization is more important than ever. In many ways, if Google can't find you, nobody finds you. That's why I take SEO seriously as a certified SEMrush expert. With Search Engine Optimization, everything matters, and it's all about the details.

Content creation is the process of generating appealing ideas and creating written and/or visual content around those ideas, and making it accessible to your audience through blogs, videos, infographics, or other formats.

I create a variety of content including creative writing, illustration, photography, digital image creation, social media content, and some video.

Yes, I enjoy writing articles for print and the internet, which can include books, articles, and blog posts.

As much as you need. You can give me an idea and I can run with it or I can develop what you have further. Great content creation can be a collaborative process as well. In short, I can do as little or as much as is needed for your project's success.

Collateral design is printed materials used to provide information about your business and give it an image. This includes anything with a company's logo on it to establish a visual brand.

Websites and most projects viewed on computer monitors for that matter, are created in RGB (red, green, blue) because that is how our eyes and TVs work. Typically, the image file and page sizes are relatively small for optimum speed performance.

The Internet has the advantage of possible animation and interactive benefits.

Static projects designed for printed items are usually (but not always) created for four-color (CMYK) process, although that has changed with digital printing. Regardless of the RGB vs CMYK variable, print files are almost always larger than web-friendly files and are design for a very specific purpose; business cards, promotional items, brochures, apparel and t-shirts, etc.

Print-ready files are files created specifically for ink on paper to the printer's specifications. Print-ready PDF files are output differently than non-print or "internet-friendly" PDF files, and are usually larger in file size, and created to output as CMYK (four-color-process).

Print-ready files often include crop marks and information that the printer needs outside the live print area.

I work with Adobe Creative Suite tools, mostly Photoshop, InDesign, and Illustrator, which are ideal for creating dynamic interactive PDF files with images, links, QR codes, and more.

A variety of coaching options are offered to get you started. Visit my COACHING page for details.

I coach on establishing expertise, authority, and trust, as regards to your online persona, along with your brand, your website, how the world sees you, and search engine optimization. Visit my COACHING page for more information.

An hour of coaching can save you hundreds or even thousands of dollars in mistakes and bad choices. Currently, coaching is based on $60 for 30 minutes, $100 for one hour, and $150 for 90 minutes. Additional options are available. Click here for more information and pricing.