What is this and why should I care?

ALEXA rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months. (source: Alexa)

ALEXA RANK JOURNAL ~ CASE STUDY ranks each website daily for its global and country of origin ranking (in our case, US for United States).
This website was initially created as a Webflow project on June 12, 2020 to replace the website. The domain name (URL) was purchased on Monday, June 15th, 2020, and a modest version of this website launched on June 16th as a replacement site for
As a case study this website has been tracked daily since its launch date for its global and US Alexa rankings.

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The above rankings reflect this website's first 90 days. For today's current web ranks please visit

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Staggering Web Stats

There are about 1.72 billion websites globally
but only about 200 million are active
There are over 58.5 billion pages indexed through Google
( *source: - Aug 23, 2020 )

By the time you finish reading this page, thousands of new sites will have launched.

ALEXA posts a list of the top 500 sites on the web, along with estimated daily time on each site per visitor, daily page views, percentage of traffic from search, total sites linking in, and other useful information.

Why Bother with Alexa?

I get asked that a lot, mostly by people and designers with a poor (or no) Alexa ranking. With Alexa's free service you get to know, in their words, “how well a website is doing relative to all other sites on the web over the last three months.” To me, and millions of other site owners, that has value.

"As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements in your rank can make a real dollars and cents impact on your bottom line."

Source: Guide to improving your Alexa rank >

Here are four key things you can do with the data from Alexa Rank:

Personal experience shows that while Alexa states that their ranking reflects a website's popularity over the past three months, with great SEO it is possible to rank within days, or even in one day (like this site did).

There is no secret to creating great SERP (Search Engine Page Results). Mostly, it takes knowing what to do, and then doing it. Search Engine Optimization is all about the details. Up your SEO ranking today. Alexa will love you for it.

As a side note, Alexa is just one measurement of a website's performance. Additional analytics tools include GTMetrix, Google PageSpeed Insights, Pingdom Tools, SEMrush, and WebPageTest, among others. Visit the RESOURCES page for a complete list and links.